Is it time to update your website?
Your website is your digital shopfront for your business. And like a shopfront the look and feel of your website needs to be refreshed now and then, to keep up with competitors and keep customers coming back. Here are a few things you should consider when you are building your website.
Hompage
Your homepage should instantly announce key details about your business through imagery and text. At a glance visitors to your site should be able to determine what you do, how they can buy from you and contact you. The easier you make it for customers to purchase from you, the more likely they will!
Social Links
Social media is a great way to build an audience of your fans. Make sure your social icons are easy to find and the links to each works. The benefits social media are far too valuable to overlook!
Blog
Yes, your website really does NEED a blog! A blog allows you to improve your search engine ranking and is an easy way to create content to engage your customers. Customers will no doubt appreciate the extra credibility when comparing you to your competitors.
Sign up
You can’t afford to overlook email marketing. Your website is prime real estate to start building your list. Make signing up as easy as possible and entice you visitors with a with free resources.
About Us & Contact Us
A contact page covers where customers can find you and your about page should tell them why they should want to. Your about page is like a resume for your business and should give a clear reason as to why you do what you do. It can include your mission statement, the services you offer and experiences gained from working with particular clients or projects.
If you’re in need of a new site, contact us for a consultation!